Business Benchmarking Course
Gain expertise in SaaS benchmarking to make informed business decisions. Master essential metrics like ARR, LTV, NRR, churn, and CAC perform peer comparisons develop KPI roadmaps and implement strategies to close performance gaps. This equips you to enhance growth, operational efficiency, customer retention, and profitability effectively.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to define, calculate, and analyse key SaaS metrics including revenue growth, LTV, NRR, GRR, CAC, and churn. You will learn to compare your performance with industry peers by selecting appropriate benchmark groups, normalising data, conducting gap analyses, and creating a 12-18 month KPI roadmap featuring dashboards, experiments, and initiatives to boost efficiency, retention, and long-term growth.
Elevify advantages
Develop skills
- Master key SaaS metrics: quickly calculate ARR, LTV, NRR, churn, CAC, and payback periods.
- Create precise benchmark tables by normalising peer data and identifying performance gaps.
- Develop a 12-18 month KPI roadmap with defined targets, review mechanisms, and dashboards.
- Choose relevant SaaS peer groups using public reports, data sources, and industry benchmarks.
- Convert identified gaps into actionable plans prioritising retention, acquisition, and pricing strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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