Business Strategy Course
Acquire essential business strategy skills for retail analytics sector. Analyse markets, quantify opportunities, craft growth initiatives, construct strategic roadmaps, establish performance indicators, and convert data insights into decisive actions that boost revenue, enhance customer retention, and secure competitive edge in business and management positions.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips participants with practical tools to formulate 18-24 month business roadmaps, conduct experiments, and implement growth strategies effectively. Key areas include market and industry evaluation, customer grouping, pricing and positioning tactics, AI-driven market entry approaches, and KPI monitoring. Learners will produce compelling strategy reports, assess investment returns, and transform research into actionable, evidence-based choices that promote long-term business expansion.
Elevify advantages
Develop skills
- Develop 18-24 month roadmaps by testing growth strategies, defining KPIs, and minimising execution risks.
- Conduct retail SaaS market analysis by estimating TAM, SAM, SOM and profiling US competitors.
- Create high-return growth initiatives including pricing models, product-led growth and partnership channels.
- Gain expertise in key SaaS metrics like churn rate, net revenue retention, customer acquisition cost, lifetime value and performance dashboards.
- Formulate precise market positioning by identifying buyer segments, validating value propositions and matching pricing strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
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The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

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