Business Strategy Course
Acquire essential business strategy skills for retail analytics sector. Analyse markets, quantify opportunities, craft growth initiatives, construct strategic roadmaps, establish performance indicators, and convert data insights into decisive actions that boost revenue, enhance customer retention, and secure competitive edge in business and management positions.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips participants with practical tools to formulate 18-24 month business roadmaps, conduct experiments, and implement growth strategies effectively. Key areas include market and industry evaluation, customer grouping, pricing and positioning tactics, AI-driven market entry approaches, and KPI monitoring. Learners will produce compelling strategy reports, assess investment returns, and transform research into actionable, evidence-based choices that promote long-term business expansion.
Elevify advantages
Develop skills
- Develop 18-24 month roadmaps by testing growth strategies, defining KPIs, and minimising execution risks.
- Conduct retail SaaS market analysis by estimating TAM, SAM, SOM and profiling US competitors.
- Create high-return growth initiatives including pricing models, product-led growth and partnership channels.
- Gain expertise in key SaaS metrics like churn rate, net revenue retention, customer acquisition cost, lifetime value and performance dashboards.
- Formulate precise market positioning by identifying buyer segments, validating value propositions and matching pricing strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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