Business General Course
The Business General Course provides practical tools to assess your situation, set clear goals, and create a focused growth plan. You will learn market research, customer segmentation, and value proposition design, then develop a lean business model, monitor unit economics, and enhance profitability. It also covers operations, order fulfilment, marketing performance, team responsibilities, and basic financial planning that you can implement right away.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Business General Course provides practical tools to assess your situation, set clear goals, and create a focused growth plan. You will learn market research, customer segmentation, and value proposition design, then develop a lean business model, monitor unit economics, and enhance profitability. It also covers operations, order fulfilment, marketing performance, team responsibilities, and basic financial planning that you can implement right away.
Elevify advantages
Develop skills
- Strategic analysis: apply SWOT, PESTEL, and OKRs to develop a 12-month plan.
- Market insight: estimate market sizes, segment customers, and map competitors quickly.
- E-commerce operations: optimise inventory, fulfilment, and quality controls.
- Performance marketing: plan fast campaigns, track CAC, ROAS, and conversions.
- Financial planning: create lean budgets, test pricing, and boost profitability.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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