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Business General Course

Business General Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

The Business General Course provides practical tools to assess your situation, set clear goals, and create a focused growth plan. You will learn market research, customer segmentation, and value proposition design, then develop a lean business model, monitor unit economics, and enhance profitability. It also covers operations, order fulfilment, marketing performance, team responsibilities, and basic financial planning that you can implement right away.

Elevify advantages

Develop skills

  • Strategic analysis: apply SWOT, PESTEL, and OKRs to develop a 12-month plan.
  • Market insight: estimate market sizes, segment customers, and map competitors quickly.
  • E-commerce operations: optimise inventory, fulfilment, and quality controls.
  • Performance marketing: plan fast campaigns, track CAC, ROAS, and conversions.
  • Financial planning: create lean budgets, test pricing, and boost profitability.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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