Business Benchmarking Course
Gain expertise in SaaS benchmarking to make informed business decisions. Master essential metrics like ARR, LTV, NRR, churn, and CAC perform peer comparisons develop KPI roadmaps and implement strategies to close performance gaps. This equips you to enhance growth, operational efficiency, customer retention, and profitability effectively.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to define, calculate, and analyse key SaaS metrics including revenue growth, LTV, NRR, GRR, CAC, and churn. You will learn to compare your performance with industry peers by selecting appropriate benchmark groups, normalising data, conducting gap analyses, and creating a 12-18 month KPI roadmap featuring dashboards, experiments, and initiatives to boost efficiency, retention, and long-term growth.
Elevify advantages
Develop skills
- Master key SaaS metrics: quickly calculate ARR, LTV, NRR, churn, CAC, and payback periods.
- Create precise benchmark tables by normalising peer data and identifying performance gaps.
- Develop a 12-18 month KPI roadmap with defined targets, review mechanisms, and dashboards.
- Choose relevant SaaS peer groups using public reports, data sources, and industry benchmarks.
- Convert identified gaps into actionable plans prioritising retention, acquisition, and pricing strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

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