Copywriter Training
Gain expertise in crafting ethical and persuasive copy tailored for the publishing industry. The course covers benefit-oriented messaging, powerful call-to-action strategies, techniques specific to various channels like emails and ads, and methods for testing performance, helping you transform book features into irresistible value propositions that increase readership and boost sales significantly.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with skills to create compelling, persuasive copy that enhances engagement and drives conversions in emails, social media ads, and product descriptions. You will master quick research techniques, deep audience analysis for nonfiction content, benefit-focused communication, ethical persuasion strategies, ready-to-use templates for efficient writing, and thorough editing, quality checks, and performance monitoring to produce effective marketing campaigns consistently.
Elevify advantages
Develop skills
- Persuasive copywriting skills: Develop ability to create ethical, impactful messages quickly and effectively.
- Benefit-driven communication: Learn to convert product features into clear, concise benefits for the audience.
- Channel-specific adaptation: Tailor core messages for optimal use in emails, advertisements, and product pages.
- Efficient production workflows: Utilise templates and checklists to produce polished copy at speed.
- Data-driven refinement: Enhance copy through performance metrics, A/B testing, and quality assurance processes.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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