Research Course
This course equips product and design professionals with skills in competitor analysis, user research, and strategies for habit-forming products. Transform research findings into decisive actions, refined features, and quantifiable effects on user engagement, ensuring data-backed product success and reduced uncertainties in development.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical tools to define precise research questions, segment users effectively, and design qualitative and quantitative studies that drive smart decisions. Master conducting interviews, surveys, usability tests, and competitor analyses, then convert insights into targeted MVPs, key metrics, and prioritised feature lists to minimise risks and enable assured product launches.
Elevify advantages
Develop skills
- Competitor research: identify features, trends, and opportunities in leading rivals.
- Insight to action: convert findings into UX choices, KPIs, and validation tests.
- User segmentation: create concise personas, JTBD frameworks, and key target audiences.
- Research framing: craft focused questions and criteria for product strategies.
- Validation planning: build efficient MVPs, tests, and metrics for ongoing evaluation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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