Research Course
This course equips product and design professionals with skills in competitor analysis, user research, and strategies for habit-forming products. Transform research findings into decisive actions, refined features, and quantifiable effects on user engagement, ensuring data-backed product success and reduced uncertainties in development.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical tools to define precise research questions, segment users effectively, and design qualitative and quantitative studies that drive smart decisions. Master conducting interviews, surveys, usability tests, and competitor analyses, then convert insights into targeted MVPs, key metrics, and prioritised feature lists to minimise risks and enable assured product launches.
Elevify advantages
Develop skills
- Competitor research: identify features, trends, and opportunities in leading rivals.
- Insight to action: convert findings into UX choices, KPIs, and validation tests.
- User segmentation: create concise personas, JTBD frameworks, and key target audiences.
- Research framing: craft focused questions and criteria for product strategies.
- Validation planning: build efficient MVPs, tests, and metrics for ongoing evaluation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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