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Product Strategy Course

Product Strategy Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course provides practical tools to research markets, analyse competitors, and identify collaboration pain points. You will learn to define customer segments, create precise JTBD statements, develop unique positioning, design strategic themes, build focused roadmaps, model revenue impacts, and craft go-to-market plans with metrics and experiments that lower risks and boost adoption.

Elevify advantages

Develop skills

  • Market analysis: benchmark competitors quickly using real public data sources.
  • Product positioning: craft clear vision, messaging, and differentiation in days.
  • Customer insight: segment users, map JTBD, and identify high-value pains.
  • Go-to-market: design lean experiments, metrics, and a focused launch playbook.
  • Strategic roadmapping: turn themes into a 12-18 month, outcome-driven plan.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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