Product Strategy Course
Master product strategy for collaboration tools. Gain skills in market research, JTBD analysis, positioning, metrics, and roadmap planning to create differentiated products, validate risks quickly, and deliver features that boost customer satisfaction and business growth. This course equips you to research markets, analyse competitors, define segments, craft positioning, design roadmaps, model revenue, and build effective go-to-market plans with experiments to minimise risks and maximise adoption.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course provides practical tools to research markets, analyse competitors, and identify collaboration pain points. You will learn to define customer segments, create precise JTBD statements, develop unique positioning, design strategic themes, build focused roadmaps, model revenue impacts, and craft go-to-market plans with metrics and experiments that lower risks and boost adoption.
Elevify advantages
Develop skills
- Market analysis: benchmark competitors quickly using real public data sources.
- Product positioning: craft clear vision, messaging, and differentiation in days.
- Customer insight: segment users, map JTBD, and identify high-value pains.
- Go-to-market: design lean experiments, metrics, and a focused launch playbook.
- Strategic roadmapping: turn themes into a 12-18 month, outcome-driven plan.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

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