Product Marketing Manager Course
Gain expertise in product marketing for product management and design positions. Master positioning strategies, go-to-market plans, launch campaigns, sales enablement techniques, and data analysis methods to boost product adoption, revenue generation, and customer retention for all your launches.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course equips you with practical tools to analyse markets, create effective positioning, execute successful product launches, and achieve growth. You will learn to evaluate opportunities, develop value propositions, design campaigns, support teams, and conduct experiments using key performance indicators to ensure features are adopted quickly and deliver results.
Elevify advantages
Develop skills
- Go-to-market strategy: Develop efficient launch plans with defined KPIs quickly.
- Positioning and messaging: Create compelling value propositions, taglines, and supporting evidence.
- Launch campaigns: Design converting emails, landing pages, and in-app experiences.
- Sales enablement: Produce battlecards, demos, and customer success guides to secure victories.
- Data-driven improvements: Execute tests, review funnels, and optimise user adoption.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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