Product Marketing Course
4/5
This course equips you with essential product marketing skills for product management and design roles. Learn to refine positioning, develop personas, design compelling value propositions, execute go-to-market strategies, and use data-driven iteration to boost adoption, retention, and tangible business results across your launches.

4.0 in rating
flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a practical framework to define your value proposition, create detailed buyer personas, and assess competitors effectively for standout product positioning. Master creating tailored messages for various channels, executing targeted launches, and setting up metrics for activation, retention, and quick insights to confidently refine and expand go-to-market plans.
Elevify advantages
Develop skills
- Conduct rapid competitor analysis to identify gaps and refine product positioning.
- Build buyer personas quickly using public data for actionable insights.
- Design compelling value propositions with evidence-based, unique messaging.
- Create optimised copy for websites, emails, and social media channels.
- Develop lean go-to-market playbooks with defined KPIs for launches and iterations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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