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Product Marketing Course

Product Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain a practical framework to define your value proposition, create detailed buyer personas, and assess competitors effectively for standout product positioning. Master creating tailored messages for various channels, executing targeted launches, and setting up metrics for activation, retention, and quick insights to confidently refine and expand go-to-market plans.

Elevify advantages

Develop skills

  • Conduct rapid competitor analysis to identify gaps and refine product positioning.
  • Build buyer personas quickly using public data for actionable insights.
  • Design compelling value propositions with evidence-based, unique messaging.
  • Create optimised copy for websites, emails, and social media channels.
  • Develop lean go-to-market playbooks with defined KPIs for launches and iterations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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