Product Marketing Course
This course equips you with essential product marketing skills for product management and design roles. Learn to refine positioning, develop personas, design compelling value propositions, execute go-to-market strategies, and use data-driven iteration to boost adoption, retention, and tangible business results across your launches.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a practical framework to define your value proposition, create detailed buyer personas, and assess competitors effectively for standout product positioning. Master creating tailored messages for various channels, executing targeted launches, and setting up metrics for activation, retention, and quick insights to confidently refine and expand go-to-market plans.
Elevify advantages
Develop skills
- Conduct rapid competitor analysis to identify gaps and refine product positioning.
- Build buyer personas quickly using public data for actionable insights.
- Design compelling value propositions with evidence-based, unique messaging.
- Create optimised copy for websites, emails, and social media channels.
- Develop lean go-to-market playbooks with defined KPIs for launches and iterations.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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