Product Management 101 Online Course
Gain mastery in core product management skills: set clear goals, research users, benchmark competitors, enhance experiences, monitor metrics, and mitigate risks to deliver superior products and collaborate effectively with product and design teams. This course equips you with practical tools for defining KPIs, prioritising tasks, analysing markets, and planning iterative roadmaps to boost enrollment, completion rates, and user satisfaction.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This online course delivers hands-on, accelerated training in product management essentials. Learn to establish clear objectives, select key performance indicators, prioritise tasks using reliable frameworks, conduct competitor analysis, develop targeted user personas, and create improved course and website experiences. Master tracking vital metrics, executing straightforward experiments, managing post-launch risks, and crafting iterative roadmaps that enhance enrollment, completion, and satisfaction.
Elevify advantages
Develop skills
- Goal setting and prioritisation: craft precise, KPI-focused product goals quickly.
- Competitive analysis: evaluate competing PM courses to refine your product offering.
- User research and personas: identify segments, map journeys, and pinpoint enrollment obstacles.
- Metrics and experiments: monitor funnels and conduct effective lean A/B tests.
- Post-launch planning: handle risks and iterate using data-driven updates.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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