Product Launch Course
Gain expertise in launching SaaS products effectively. The course covers market research, customer segmentation, strategic positioning, key performance metrics, channel selection, and risk handling, empowering product managers and designers to release confidently and convert innovations into tangible business results with assured success.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a straightforward, hands-on approach to planning and carrying out a thriving SaaS product launch. You will discover methods to analyse your market, pinpoint ideal customer groups, develop precise positioning and communication strategies, establish clear goals, and manage tasks efficiently despite constraints. Create practical schedules, select optimal promotion channels, monitor essential performance indicators, and handle potential issues to launch smoothly and gain users right away.
Elevify advantages
Develop skills
- Develop launch strategy skills: create efficient, practical SaaS launch plans quickly.
- Master audience targeting and messaging: identify user segments and design compelling, value-focused positioning.
- Learn metrics and funnel optimisation: define meaningful KPIs and conversion goals for launches.
- Execute channels and content effectively: choose top channels and deliver targeted campaigns.
- Mitigate risks proactively: identify potential launch issues early and implement reliable contingency measures.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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