Product Analytics Course
This course equips you with essential product analytics skills to create better features and improve retention rates. Dive into SQL, Python, crucial metrics like DAU, WAU, D7 retention, A/B testing, and segmentation techniques to transform event data into precise product strategies and quantifiable business results.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain hands-on expertise in defining, tracking, and enhancing vital product metrics such as retention, active usage, and engagement. Master data cleaning, cohort building, SQL and Python analysis, statistical techniques for evaluating features like Smart Reminders, and converting raw data into actionable insights, solid decisions, and targeted experiments for tangible product growth.
Elevify advantages
Develop skills
- Design key product metrics: Develop impactful DAU, retention, and engagement KPIs.
- Excel in SQL for analytics: Quickly extract cohorts, retention curves, and funnel data.
- Conduct causal analysis: Apply A/B tests and quasi-experiments to measure true effects.
- Master user segmentation: Reveal patterns by region, device, and user actions.
- Create actionable reports: Convert data trends into strategic product choices.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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