Merchandising & In-Store Promotion Course
Gain expertise in retail merchandising and in-store promotions to increase footfall, conversion rates, and average order value. Master zoning techniques, visual storytelling, product grouping strategies, and data-backed KPIs to create engaging store layouts that convert casual visitors into repeat customers. This course equips you with actionable insights to elevate sales through smart visual merchandising.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Enhance store performance through practical training on analysing retail spaces and customer behaviour, planning zoning and circulation paths, and creating effective product displays. Develop skills to craft compelling visual narratives, optimise fitting areas and checkout zones, and leverage behavioural cues. Utilise KPIs, A/B testing, and basic tools to implement, track, and refine merchandising strategies for ongoing improvement.
Elevify advantages
Develop skills
- Analyse retail spaces by evaluating malls, foot traffic, and shopper profiles swiftly.
- Create visual stories for impactful, brand-aligned promotions that drive quick sales.
- Design zoning and layouts to optimise shopper movement, signage, and fixtures for higher conversions.
- Apply product display methods to group items, enable cross-selling, and highlight key products to boost average order value.
- Track performance using KPIs and A/B tests to adjust merchandising strategies in real time.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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