Log in
Choose your language

Media Planning Course

Media Planning Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain hands-on expertise in planning, buying, tracking, and optimising digital ad campaigns targeting 20-35 year old US shoppers. Master funnel strategies, channel selection, audience profiling, budgeting techniques, pacing schedules, flighting plans, and tactics for Meta, TikTok, YouTube, search, display, influencers, programmatic ads, along with analytics, attribution models, compliance rules, brand safety measures, and ROAS evaluation after campaigns.

Elevify advantages

Develop skills

  • Develop audience insights by profiling 20-35 year old US shoppers and segmenting based on behaviours and values.
  • Craft channel strategies by mapping funnel stages for TikTok, Meta, search, video platforms, and influencers.
  • Master media budgeting by defining objectives, distributing budgets, and creating efficient 3-month flighting schedules.
  • Set up measurement systems including GA4, tracking pixels, UTMs, and custom dashboards for accurate performance reports.
  • Learn optimisation and risk management to adjust bids, refine creatives, and protect against fraud and brand safety issues.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.
André Felipe
André FelipePrompt Engineering Student

FAQ

Who is Elevify? How does it work?

Do the courses have certificates?

Are the courses free?

What is the course workload?

What are the courses like?

How do the courses work?

What is the duration of the courses?

What is the cost or price of the courses?

What is an EAD or online course and how does it work?

PDF Course