Marketing Strategy Course
Master marketing strategy with clear frameworks for segmentation, positioning, KPIs, and 12-month planning. Learn testing, analytics, and differentiation tactics to lower CAC, grow LTV, and build a brand customers choose first. This course provides practical tools to analyse markets, set objectives, and implement plans for better business growth and customer retention.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Marketing Strategy Course offers a clear, practical system to analyse your market, segment audiences, define positioning, and set focused 12-month objectives linked to KPIs like CAC, ROAS, LTV, and retention. You will learn experimentation, A/B testing, dashboards, attribution, and budgeting, then apply insights to create concrete pillars, action plans, and differentiation tactics for immediate implementation.
Elevify advantages
Develop skills
- Data-driven testing: design A/B tests, read KPIs, and optimise campaigns fast.
- Market and competitor insight: map rivals and trends for sharper positioning.
- Customer segmentation: build personas and value props that convert quickly.
- Strategic planning: set 12-month objectives, KPIs, and channel action plans.
- Differentiation tactics: craft product, brand, and community advantages.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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