Marketing and Relationship Management Course
This course teaches relationship marketing for B2B SaaS companies. Participants learn to segment client portfolios, set SMART goals for retention, create targeted campaigns using suitable channels, and measure success with KPIs such as churn rates, renewal percentages, and upsell ARR to foster customer loyalty and increase revenue over time.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain skills to strengthen SaaS client relationships, lower churn, and expand account value. Master portfolio segmentation, lifecycle-based needs mapping, and custom communication plans. Set clear objectives, select optimal channels and tactics, and leverage KPIs, A/B testing, plus feedback mechanisms to enhance engagement and retention strategies ongoingly.
Elevify advantages
Develop skills
- SaaS client insights: map lifecycle stages, identify churn risks, and respond quickly.
- Portfolio segmentation: create 3-4 B2B SaaS client segments to boost retention.
- Relationship objectives: establish SMART goals linked to churn reduction, renewals, and upsell.
- Action playbooks: develop effective retention strategies, email campaigns, and webinar programs.
- Performance optimisation: monitor KPIs, conduct A/B tests, and improve campaigns continuously.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Giulio CarloDigital Marketing Student
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