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Marketing Analytics Course

Marketing Analytics Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain practical skills to clean and prepare CSV data, validate key performance metrics, perform exploratory analysis using visual dashboards, apply statistical methods to diagnose results, benchmark against industry standards, and create data-backed recommendations for budget optimisation and campaign improvements.

Elevify advantages

Develop skills

  • Prepare marketing data by cleaning messy CSV files into ready-to-analyse datasets quickly.
  • Master core KPIs like CPC, CPA, ROAS, CTR, and CVR through accurate computation and validation.
  • Diagnose campaign performance to identify waste, outliers, and underperforming areas confidently.
  • Create compelling visualisations and dashboards that support key marketing decisions.
  • Optimise budgets by reallocating spends, testing variations, and delivering precise recommendations.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.
André Felipe
André FelipePrompt Engineering Student

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