Marketing Analyst Course
Master core marketing analytics skills to compare channels, read trends, build dashboards, and optimise budgets. Learn CTR, CPA, ROAS, attribution, and testing so you can make confident, data-driven decisions that grow revenue and improve ROI. This course equips you with practical tools for channel performance analysis, trend spotting, budget allocation, experiment running, and impactful reporting to drive business growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This practical course teaches you to analyse channel performance, compare spend with results, and spot trends using time series tools and segmentation. Gain knowledge of key KPIs, attribution fundamentals, and budget optimisation methods, then apply them via experiments, dashboards, and channel tables to allocate budgets confidently and deliver data-driven recommendations effectively.
Elevify advantages
Develop skills
- Channel analysis: compare CTR, CPA, ROAS and LTV to spot winning campaigns fast.
- Trend detection: use time series and segmentation to uncover growth opportunities.
- Budget optimization: reallocate spend with marginal ROAS, CPA and scenario models.
- Experiment design: run A/B and holdout tests to validate marketing decisions quickly.
- Reporting mastery: build clear dashboards and summaries for high-impact decisions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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