Lead Generation in Marketing Course
This course provides a complete guide to lead generation in marketing. Learners will define ideal customer profiles and buyer personas, create effective lead funnels and magnets, set SMART goals, track key performance indicators, and use proven strategies across channels like SEO, LinkedIn, ads, and webinars. It includes practical attribution, qualification processes, and a 30-day action plan to drive qualified leads, demos, revenue, and predictable growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a structured 30-day plan to build and optimise a lead generation system. Master defining ICPs and buyer personas, designing conversion-focused funnels and lead magnets, setting SMART goals, tracking KPIs from MQL to SQL, using channel-specific playbooks for SEO, LinkedIn, ads, and webinars, applying attribution models, and ensuring seamless sales handoffs for faster revenue.
Elevify advantages
Develop skills
- Define ICPs and buyer personas for targeted leads.
- Master lead gen channels like SEO, LinkedIn, ads, and webinars.
- Build high-converting funnels and lead magnets.
- Qualify leads from MQL to SQL and enable smooth handoffs.
- Follow a 30-day roadmap to launch and scale lead generation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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