Data Science for Marketing Course
Transform marketing data into revenue growth. Master data cleaning, customer segmentation using RFM scoring, churn and LTV prediction, channel ROI analysis, A/B testing, and dashboard building to drive confident, high-impact campaign strategies and optimise budgets effectively.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches data cleaning, customer profiling, seasonality analysis, dashboard creation, segmentation with RFM, churn prediction, LTV calculation, channel efficiency measurement, test design, budget reallocation, and governance for quick marketing decisions.
Elevify advantages
Develop skills
- Customer analytics: Profile customers, orders, and detect seasonality trends swiftly.
- Segmentation and scoring: Create RFM, churn flags, and LTV metrics for targeted audiences.
- Channel performance: Evaluate ROAS, net profit, and optimal campaign combinations.
- Experiment design: Conduct A/B tests and holdouts to validate strategies quickly.
- Activation and governance: Deploy segments to platforms with robust tracking systems.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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