Customer Acquisition Cost (CAC) Course
This course equips you with skills to master Customer Acquisition Cost (CAC) for effective marketing. You will learn to model CAC, benchmark channels, implement 90-day optimisation plans, and reduce costs via improved creatives, funnels, influencer strategies, and referrals, all while preserving growth and Lifetime Value (LTV). Ideal for fitness and B2C subscription businesses seeking sustainable scaling.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in Customer Acquisition Cost through this practical course. Learn to define CAC, model unit economics, set benchmarks for fitness and B2C subscription apps. Understand paid social and search channels, optimise creatives and landing pages, leverage influencers and referrals, and monetise owned channels. Develop CAC models, conduct 90-day experiments, manage risks, and monitor key metrics using dashboards and decision frameworks.
Elevify advantages
Develop skills
- Master CAC fundamentals and unit economics including LTV, payback, and CAC:LTV ratios.
- Optimise paid social and search with precise targeting, creatives, and landing pages.
- Build CAC models and forecasts for scenarios, payback periods, and revenue projections.
- Calculate ROI for influencers and owned channels, structure deals, and scale successful tactics.
- Execute a 90-day CAC optimisation plan with tests, budget shifts, and risk controls.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content that I don't need.

Mariana FerresPhotography Student
I like the content and the way of presentation and video transcription, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot in learning.

André FelipePrompt Engineering Student
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