Visual Merchandising Training
This course teaches visual merchandising skills to transform store traffic into higher sales. Participants learn effective store layouts, captivating window displays, and in-store styling standards that align with marketing campaigns, improve conversion rates, and raise average transaction values. Ideal for fashion retail and marketing professionals seeking practical tools for immediate application.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in visual merchandising by learning to plan store layouts, manage customer flow, and create high-impact zones that enhance sales conversion and basket size. Master designing seasonal windows, styling focal tables and feature walls, and effectively using lighting, colour, props, and signage. Link all displays to measurable KPIs, with ready-to-use templates, research resources, and industry standards applicable in any fashion retail setting.
Elevify advantages
Develop skills
- Plan store layouts to guide customer flow and boost sales conversion.
- Design seasonal windows with storytelling to attract shoppers.
- Connect visual displays to KPIs like traffic, UPT and sales targets.
- Style focal tables and walls to encourage add-on purchases.
- Conduct quick A/B tests to optimise displays using retail metrics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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