Trade Show Management Course
Gain expertise in trade show management to boost marketing results. Discover how to select suitable events, establish SMART objectives, craft effective booth designs, generate leads before the event, capture and qualify prospects, and measure return on investment to validate each show's worth. This course equips you with practical tools to make every trade show profitable and scalable.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches selecting appropriate trade shows, defining clear goals, preparing realistic budgets using market insights, executing pre-event marketing, designing engaging booths, interacting with visitors, capturing leads linked to sales, and handling follow-ups with reports and nurturing processes to ensure events deliver measurable returns.
Elevify advantages
Develop skills
- Trade show strategy: set clear SMART goals and match events with ideal customer profile.
- Booth design: create layouts, manage traffic flow, and build experiences to draw buyers quickly.
- Lead capture: use efficient badge scanning integrated with CRM for proper qualification.
- Pre-show promotion: develop cost-effective multichannel campaigns to fill meeting schedules.
- Post-show follow-up: monitor key performance indicators and execute nurture sequences for sales pipeline.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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