Territorial Marketing Training
Gain expertise in territorial marketing to draw tourists and investors. Master audience segmentation, value propositions, channel strategies, KPI tracking, and stakeholder coordination for data-backed campaigns that boost visitation, investment, employment, and sustained regional growth.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Territorial Marketing Training equips you to develop attractive place offers for visitors and investors, segment key audiences, and create strong value propositions emphasising assets, incentives, and experiences. Master channel selection, campaign and FAM trip planning, stakeholder coordination, risk management, and KPI monitoring using practical dashboards, timelines, and reports.
Elevify advantages
Develop skills
- Design territorial KPIs: create clear tourism and investor metrics quickly.
- Analyse competitive regions: benchmark counties and identify growth opportunities.
- Profile audiences: segment tourists and investors using data-driven personas.
- Develop territory value propositions: create targeted messages for visitors and investors.
- Plan actionable campaigns: outline channels, budgets, and stakeholder responsibilities.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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