Strategic Partnerships Course
Master the art of building strategic B2B partnerships to fuel marketing growth. Discover techniques to establish precise goals, develop Ideal Customer Profiles, identify and evaluate potential partners, create rewarding partnership programmes, negotiate agreements, and measure revenue generated through partners, enabling you to achieve scalable, high-impact marketing outcomes with minimal risks.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches how to set clear objectives, craft effective partnership strategies, and choose suitable partners using data-backed Ideal Customer Profiles and market analysis. You will learn to create mutually beneficial programs, negotiate contracts, roll out collaborative projects, and monitor revenue from partners via key performance indicators, dashboards, and governance frameworks to rapidly expand efficient partner networks.
Elevify advantages
Develop skills
- Develop B2B SaaS partnership strategies by converting marketing objectives into precise KPIs swiftly.
- Spot and evaluate ideal partners by segmenting, qualifying, and ranking top collaborators.
- Create mutually beneficial partner programmes including co-marketing, referrals, and product bundles.
- Execute partner outreach and launches through effective pitching, negotiation, piloting, and market entry.
- Track and manage partnerships using dashboards, revenue attribution, risk assessment, and renewal strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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