Strategic Marketing and Communications Course
This course equips you with essential skills in strategic marketing and communications for contemporary brands. You will master customer segmentation, value propositions, unified messaging, integrated channel strategies, and performance KPIs to design campaigns that boost awareness, engagement, and quantifiable business growth in competitive markets.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain hands-on expertise in the Strategic Marketing and Communications Course to segment customers effectively, craft robust value propositions, and develop detailed buyer personas tailored for sustainable home products. Master unified brand positioning, succinct message playbooks, and cohesive channel strategies spanning paid media, PR, CRM, and social platforms. Additionally, learn to define intelligent KPIs, create insightful dashboards, and implement governance structures, roles, and routines ensuring all campaigns remain aligned, trackable, and optimised for success.
Elevify advantages
Develop skills
- Integrated channel planning: develop coordinated paid, CRM, PR, and social strategies.
- Customer segmentation: create targeted personas and compelling value propositions.
- Unified brand messaging: craft consistent positioning and message frameworks.
- Marketing analytics: select effective KPIs, build dashboards, and measure multi-channel ROI.
- Governance and workflows: establish roles, processes, and playbooks for seamless execution.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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