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Strategic Marketing and Communications Course

Strategic Marketing and Communications Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain hands-on expertise in the Strategic Marketing and Communications Course to segment customers effectively, craft robust value propositions, and develop detailed buyer personas tailored for sustainable home products. Master unified brand positioning, succinct message playbooks, and cohesive channel strategies spanning paid media, PR, CRM, and social platforms. Additionally, learn to define intelligent KPIs, create insightful dashboards, and implement governance structures, roles, and routines ensuring all campaigns remain aligned, trackable, and optimised for success.

Elevify advantages

Develop skills

  • Integrated channel planning: develop coordinated paid, CRM, PR, and social strategies.
  • Customer segmentation: create targeted personas and compelling value propositions.
  • Unified brand messaging: craft consistent positioning and message frameworks.
  • Marketing analytics: select effective KPIs, build dashboards, and measure multi-channel ROI.
  • Governance and workflows: establish roles, processes, and playbooks for seamless execution.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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