Strategic Brand Management Course
The Strategic Brand Management Course provides a focused, practical toolkit to grow a flavoured sparkling water brand in the US. You will analyse category trends, competitors, and consumers, define sharp positioning, build a clear identity system, and design a 12–18 month activation roadmap with measurable KPIs, governance, and reporting so every initiative is aligned, efficient, and results driven.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
The Strategic Brand Management Course provides a focused, practical toolkit to grow a flavoured sparkling water brand in the US. You will analyse category trends, competitors, and consumers, define sharp positioning, build a clear identity system, and design a 12–18 month activation roadmap with measurable KPIs, governance, and reporting so every initiative is aligned, efficient, and results driven.
Elevify advantages
Develop skills
- Market analysis: size, trends, and competitor gaps in flavoured sparkling water.
- Audience insights: build data-driven segments, personas, and consumption occasions.
- Brand positioning: craft sharp benefit hierarchies and winning messaging pillars.
- Brand identity: design clear visual, verbal, and packaging systems that stand out.
- Activation planning: build 12–18 month roadmaps with KPIs and ROI-focused tactics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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