Sports Event Marketing Course
Gain expertise in sports event marketing, covering everything from initial research to comprehensive post-event analysis. Discover how to secure sponsors, analyse audience segments, execute budget-friendly event activations, and measure return on investment to increase participant sign-ups, generate more revenue, and enhance brand visibility for local sports events.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course teaches you to research local sports events like races and tournaments, create value propositions for participants and sponsors, and craft attractive sponsorship packages. You will learn to manage timelines, handle tight budgets, run cost-effective promotions, and leverage social media, community networks, and digital platforms. Additionally, set key performance indicators, monitor outcomes, and prepare detailed post-event reports to ensure repeat business and expansion.
Elevify advantages
Develop skills
- Conduct quick research on sports audiences by segmenting local fans, teams, and potential sponsors.
- Design sponsorship packages with clear ROI tiers and compelling presentations for sponsors.
- Plan event activations on low budgets, including timelines, volunteer coordination, and key interaction points.
- Develop content and social media strategies to boost registrations through targeted campaigns and funnels.
- Analyse post-event data, report on KPIs, demonstrate sponsor value, and encourage renewals.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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