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Services Marketing Course

Services Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course equips you to define and package digital counselling services, identify target customer segments, and develop strong value propositions that foster trust and lower perceived risks. Master pricing strategies, sign-up processes, service delivery designs, channel selection for promotion, social proof utilisation, and frameworks for retention, referrals, and performance tracking to achieve lasting business growth.

Elevify advantages

Develop skills

  • Service positioning: craft clear digital counselling offers that drive conversions.
  • Targeted value propositions: create segment-focused messages to address stigma.
  • Trust-building strategies: develop guarantees, social proof, and compliant promotions.
  • Retention frameworks: design onboarding, re-engagement, and referral systems quickly.
  • Pricing optimisation: establish tiers, trials, and channels to cut friction and churn.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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