Sentiment Analysis Course
This course equips you with hands-on expertise in sentiment analysis for marketing success. Learn to collect genuine customer feedback, preprocess and label data accurately, uncover brand-related themes, and leverage insights to refine positioning, enhance messaging, and drive performance-boosting campaigns through validated, data-backed decisions.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical skills in sentiment analysis: define research scope, gather and preprocess public text data while ensuring privacy compliance, label sentiments using consistent standards, deploy automated and hybrid techniques, identify brand-specific themes, translate insights into actionable strategies, measure outcomes with key metrics, and create a plan for continuous monitoring.
Elevify advantages
Develop skills
- Build robust sentiment datasets by quickly collecting, cleaning, and organising public text data.
- Label sentiments accurately using defined rules and cross-validating manual and automated approaches.
- Identify and quantify brand-specific themes by clustering comments into key topics.
- Transform sentiment insights into targeted marketing strategies addressing key gaps.
- Validate results through reliability tests and A/B experiments to inform effective campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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