Sales Funnel Course
This course equips you with essential skills to master B2B SaaS sales funnels from awareness to expansion. Discover funnel mapping, KPI tracking, A/B testing, and optimisation strategies to enhance trial-to-paid conversions, boost lifetime value, and drive scalable marketing outcomes using proven data-driven methods.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a hands-on, step-by-step approach to mapping sales funnel stages from initial visit to paid customers and expansion. Track key KPIs, identify bottlenecks in free-trial funnels, and leverage analytics, benchmarks, and A/B testing to craft high-conversion customer journeys. Optimise onboarding, email sequences, sales transitions, and create a 90-day plan for sustained revenue growth.
Elevify advantages
Develop skills
- Master funnel mapping: Build effective B2B SaaS funnels using practical workflows.
- Set up KPIs and analytics: Quickly monitor visit-to-trial, trial-to-paid, CAC, and LTV metrics.
- Conduct A/B testing: Execute reliable experiments and interpret results confidently.
- Diagnose funnel issues: Identify bottlenecks, data problems, and focus on high-impact fixes.
- Apply optimisation strategies: Implement 90-day plans across web, product, email, and sales channels.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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