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Promotional Campaigns Course

Promotional Campaigns Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This course offers a practical guide to planning and executing effective promotional campaigns for beverages with limited budgets. Participants will master audience persona creation, brand positioning, channel selection, creative development, A/B testing, KPI tracking, content production, and optimisation techniques over a structured six-week programme.

Elevify advantages

Develop skills

  • Build detailed audience personas using data for precise urban youth targeting.
  • Develop clear and unique brand positioning to stand out in crowded markets.
  • Create and rapidly test innovative slogans and campaign concepts.
  • Design cost-effective channel strategies including digital and on-ground activations.
  • Monitor KPIs, conduct A/B tests, and optimise campaigns efficiently on limited budgets.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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