Promotional Campaigns Course
Dive into the essentials of promotional campaigns tailored for urban youth brands. Acquire skills in audience research, precise brand positioning, innovative creative ideas, strategic channel planning, compelling hero content creation, and real-time campaign optimisation to deliver maximum impact within budget constraints. Ideal for marketers aiming to boost engagement and sales through targeted promotions.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course offers a practical guide to planning and executing effective promotional campaigns for beverages with limited budgets. Participants will master audience persona creation, brand positioning, channel selection, creative development, A/B testing, KPI tracking, content production, and optimisation techniques over a structured six-week programme.
Elevify advantages
Develop skills
- Build detailed audience personas using data for precise urban youth targeting.
- Develop clear and unique brand positioning to stand out in crowded markets.
- Create and rapidly test innovative slogans and campaign concepts.
- Design cost-effective channel strategies including digital and on-ground activations.
- Monitor KPIs, conduct A/B tests, and optimise campaigns efficiently on limited budgets.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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