Pricing Strategy Course
This course equips you with essential skills to master pricing strategies for smart home devices like thermostats. You will explore vital KPIs, unit economics, competitor analysis, and channel-focused pricing techniques to establish profitable rates, fine-tune promotions, and synchronise marketing efforts with revenue expansion, ensuring data-informed and repeatable outcomes.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain expertise in crafting profitable pricing strategies through key performance indicators, unit economics analysis, and straightforward ROI along with ROAS computations. Delve into the smart thermostat sector, identify customer segments, analyse competitors, and formulate tailored dynamic and bundled pricing for various channels. Develop a robust data-backed pricing plan, mitigate risks, and refine decisions systematically for sustained success.
Elevify advantages
Develop skills
- Market segmentation: swiftly identify smart thermostat customers and suitable price levels.
- Competitive benchmarking: analyse competitors to derive actionable pricing intelligence.
- Financial modelling: compute margins, price elasticity, and unit economics efficiently.
- Strategy formulation: select and validate effective B2C pricing models.
- Optimisation techniques: determine recommended retail prices, discounts, and offers using data insights.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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