PR Course
Master public relations for sustainable brands. Learn to steer clear of greenwashing, create credible sustainability messages, monitor KPIs, handle reputation risks, and develop data-driven campaigns that boost trust, media coverage, and marketing effectiveness. This course equips you with skills to protect and elevate eco-conscious brands through strategic communication and measurement techniques.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical tools to build and safeguard eco-friendly brand reputation in the US. Master crafting compliant sustainability claims, evidence-based messaging, transparent PR strategies, and campaigns from quick responses to lasting credibility. Excel in KPIs, social listening, and ongoing improvements to demonstrate impact and enhance communications.
Elevify advantages
Develop skills
- Data-driven PR measurement: Track sentiment, share of voice, and coverage quality swiftly.
- Sustainability messaging: Develop credible eco-claims that prevent greenwashing.
- Brand reputation analysis: Benchmark competitors and identify emerging perception risks.
- Strategic PR playbooks: Create rapid-response and long-term reputation strategies.
- Stakeholder engagement: Unite media, influencers, NGOs, and employees to foster trust.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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