Political Campaign Marketing Course
Master political campaign marketing for Latin American mayoral races. Learn voter segmentation, message strategy, low-budget digital tactics, and a four-month roadmap to move voters from awareness to turnout with data-driven decisions. This course equips you with practical tools to design winning campaigns efficiently, optimising resources and tracking progress effectively.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Political Campaign Marketing Course teaches designing a winning four-month mayoral campaign in Latin America, covering rapid research, voter segmentation, message development, and channel strategy. Build clear roadmaps, craft persuasive narratives, optimise low-budget digital and field tactics, manage risks, and track KPIs to efficiently drive voters from awareness to turnout.
Elevify advantages
Develop skills
- Design voter segments: build sharp urban profiles in hours, not weeks.
- Craft winning messages: test, refine and adapt slogans for each voter group.
- Plan 4-month campaigns: structure awareness, persuasion and GOTV actions fast.
- Deploy low-budget tactics: mix digital, door-to-door and local media for impact.
- Build rapid-response plans: manage smear attacks, crises and turnout risks.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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