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Nudging in Marketing Course

Nudging in Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Learn to create ethical nudges that steer customers towards healthier grocery options in Indonesia. The course delves into behavioural biases, digital choice design, and hands-on strategies for search, product pages, cart, and checkout. Master conducting A/B tests, measuring results with key metrics, and deploying effective nudges that honour user trust and regional guidelines.

Elevify advantages

Develop skills

  • Design effective behavioural nudges for e-commerce platforms.
  • Apply decision biases like defaults and framing to promote healthy choices.
  • Optimise digital choice architecture using visuals and labels.
  • Conduct quick A/B tests to measure and scale nudges.
  • Implement ethical nudges prioritising transparency and user trust.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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