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Nudging in Marketing Course

Nudging in Marketing Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Learn to create ethical nudges that steer customers towards healthier grocery options in Indonesia. The course delves into behavioural biases, digital choice design, and hands-on strategies for search, product pages, cart, and checkout. Master conducting A/B tests, measuring results with key metrics, and deploying effective nudges that honour user trust and regional guidelines.

Elevify advantages

Develop skills

  • Design effective behavioural nudges for e-commerce platforms.
  • Apply decision biases like defaults and framing to promote healthy choices.
  • Optimise digital choice architecture using visuals and labels.
  • Conduct quick A/B tests to measure and scale nudges.
  • Implement ethical nudges prioritising transparency and user trust.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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