Nudging in Marketing Course
Gain expertise in marketing nudges to encourage healthier grocery selections and boost conversions. Explore behavioural economics, digital choice design, and A/B testing for creating ethical, impactful nudges suited to shopper behaviours in Indonesia and other markets. This course equips you with practical tools to influence decisions responsibly while building customer trust.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Learn to create ethical nudges that steer customers towards healthier grocery options in Indonesia. The course delves into behavioural biases, digital choice design, and hands-on strategies for search, product pages, cart, and checkout. Master conducting A/B tests, measuring results with key metrics, and deploying effective nudges that honour user trust and regional guidelines.
Elevify advantages
Develop skills
- Design effective behavioural nudges for e-commerce platforms.
- Apply decision biases like defaults and framing to promote healthy choices.
- Optimise digital choice architecture using visuals and labels.
- Conduct quick A/B tests to measure and scale nudges.
- Implement ethical nudges prioritising transparency and user trust.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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