Neuromarketing Course
Discover how the brain drives buying decisions in this Neuromarketing Course. Marketers learn to leverage consumer psychology, compelling design, and evidence-based testing to create high-converting product pages and campaigns. Focus on ethical strategies that deliver results without manipulation, building a reliable framework for ongoing enhancements in e-commerce success.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This course explores how brain science influences online purchases and equips you with tools to enhance e-commerce performance. You will study key neuroscience principles, cognitive biases, and emotional drivers, applying them to product pages, sleep product messaging, user experience copy, and visual elements. Additionally, you will gain skills in conducting research, affordable testing, data interpretation, and ethical improvements for a structured optimisation process.
Elevify advantages
Develop skills
- Apply neuromarketing principles like biases, emotions, and motivations to increase conversions.
- Create serene, high-end sleep product pages using persuasive UX, visuals, and messaging.
- Conduct quick A/B tests and user research to confirm neuromarketing ideas.
- Analyse behavioural data and heatmaps to identify issues and refine product pages.
- Develop ethical neuromarketing tests and create plans for continuous improvement.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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