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Media Planning Course

Media Planning Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

Gain hands-on expertise in planning, buying, tracking, and optimising digital ad campaigns targeting 20-35 year old US shoppers. Master funnel strategies, channel selection, audience profiling, budgeting techniques, pacing schedules, flighting plans, and tactics for Meta, TikTok, YouTube, search, display, influencers, programmatic ads, along with analytics, attribution models, compliance rules, brand safety measures, and ROAS evaluation after campaigns.

Elevify advantages

Develop skills

  • Develop audience insights by profiling 20-35 year old US shoppers and segmenting based on behaviours and values.
  • Craft channel strategies by mapping funnel stages for TikTok, Meta, search, video platforms, and influencers.
  • Master media budgeting by defining objectives, distributing budgets, and creating efficient 3-month flighting schedules.
  • Set up measurement systems including GA4, tracking pixels, UTMs, and custom dashboards for accurate performance reports.
  • Learn optimisation and risk management to adjust bids, refine creatives, and protect against fraud and brand safety issues.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor of the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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