Media Buying Course
This course equips you with essential media buying expertise for eco-friendly e-commerce targeting US shoppers. Delve into audience research, strategic channel selection across Meta, Google, TikTok, YouTube, programmatic, and CTV, along with budgeting, bidding strategies, performance tracking, KPI management, campaign launching, and continuous optimisation to drive profitable outcomes and sustainable business expansion.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain hands-on skills to plan and execute high-performing media campaigns targeting eco-friendly US consumers. Master audience analysis, precise targeting, and optimal channel choices on Meta, Google, TikTok, YouTube, programmatic platforms, and CTV. Learn budgeting, bidding techniques, tracking setup, KPI definition, result forecasting, and optimisation of creatives, sales funnels, and landing pages for superior ROAS and long-term growth.
Elevify advantages
Develop skills
- Master audience targeting to quickly identify eco-conscious US shoppers.
- Develop channel strategies selecting Meta, Google, TikTok, and CTV for maximum ROI.
- Control budgets and bidding, allocating $10K effectively with top bid strategies.
- Design creatives and funnels aligning ads, copy, and landing pages for conversions.
- Track KPIs like CPA and ROAS, optimising and scaling high-performing campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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