Marketing Strategy Course
Master marketing strategy with clear frameworks for segmentation, positioning, KPIs, and 12-month planning. Learn testing, analytics, and differentiation tactics to lower CAC, grow LTV, and build a brand customers choose first. This course provides practical tools to analyse markets, set objectives, and implement plans for better business growth and customer retention.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This Marketing Strategy Course offers a clear, practical system to analyse your market, segment audiences, define positioning, and set focused 12-month objectives linked to KPIs like CAC, ROAS, LTV, and retention. You will learn experimentation, A/B testing, dashboards, attribution, and budgeting, then apply insights to create concrete pillars, action plans, and differentiation tactics for immediate implementation.
Elevify advantages
Develop skills
- Data-driven testing: design A/B tests, read KPIs, and optimise campaigns fast.
- Market and competitor insight: map rivals and trends for sharper positioning.
- Customer segmentation: build personas and value props that convert quickly.
- Strategic planning: set 12-month objectives, KPIs, and channel action plans.
- Differentiation tactics: craft product, brand, and community advantages.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
FAQ
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course