Marketing Product Manager Training
Gain expertise as a Marketing Product Manager: establish precise positioning, segment customers, develop value propositions, create pricing and go-to-market strategies, and leverage analytics and experiments to boost acquisition, activation, retention, and revenue growth in B2B SaaS.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This hands-on course enables you to grasp B2B SaaS markets swiftly, identify customer pain points, and craft compelling value propositions and messaging. You will learn market and competitor research, pricing and packaging design, a concise 6-month go-to-market strategy, and implementing analytics, testing, and feedback systems to confidently launch, refine, and scale workflow solutions.
Elevify advantages
Develop skills
- Strategic positioning: create effective B2B SaaS messaging to close deals quickly.
- Customer insight: convert pain points into segments, JTBD, and key use cases.
- Go-to-market planning: develop a targeted 6-month plan for acquisition and retention.
- Pricing strategy: create, test, and explain clear mid-market SaaS pricing.
- Analytics and testing: establish metrics, conduct A/B tests, and report results fast.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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