Marketing Performance & Control Course
This course teaches you to master marketing performance tracking, including ROI and ROAS calculations, dashboard creation, benchmark setting, budget optimisation, and transforming channel data into actionable executive reports that boost revenue confidently. Gain skills for quarterly improvements through testing and clear communication.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Learn key performance metrics, create datasets, and compute ROI, ROAS, CPA, and break-even points confidently. Benchmark marketing channels, build dashboards, and prepare executive reports for better budget decisions. Develop abilities to share results, plan tests, and enhance outcomes each quarter.
Elevify advantages
Develop skills
- Build ROI dashboards from raw channel data for executive insights.
- Calculate CPA, ROAS, and ROI to assess channel profitability.
- Design budget reallocations using guardrails and test plans.
- Apply benchmarks and funnel data to compare channels and set targets.
- Communicate performance via concise CEO reports with action plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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