Marketing Mix Course
Gain expertise in the complete marketing mix for smart products, covering pricing, promotion, channels, and launch metrics. Develop market personas, refine positioning, create a 6-month go-to-market strategy, and leverage data for decisions that boost revenue and customer retention. This course equips you with practical tools to launch successfully and optimise results.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This focused Marketing Mix Course teaches defining target segments, designing engaging product and app experiences, and establishing smart pricing based on costs, margins, and competitors. Master promotion tactics, customer acquisition and retention strategies, and channel choices, then integrate into a 6-month launch plan featuring KPIs, dashboards, and quick experiments for rapid improvements.
Elevify advantages
Develop skills
- Data-driven pricing to set profitable and competitive prices in real scenarios.
- Target market insights for building personas, segments, and quick competitor scans.
- Channel strategy to choose and optimise DTC, retail, and marketplace distribution.
- High-impact promotion with KPIs, ad tests, and low-budget acquisition plans.
- Launch optimisation through 6-month roadmap, metrics, tests, and risk plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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