Marketing & Market Research Course
Gain expertise in the complete marketing process, from market research and customer segmentation to competitive analysis and action planning. Develop data-backed strategies, refine positioning, and transform stagnant sales into measurable growth across any market. This course equips you with practical tools to analyse markets, understand competitors, and craft effective plans using real-world data.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This focused course teaches you to define market scope, analyse competitors, profile consumers, and identify sales stagnation reasons for eco-friendly cleaning products in Latin America. Utilise actual data from reports, social media, and retail sites to create evidence-based strategies, develop clear positioning, and formulate a 3-month action plan featuring KPIs, experiments, and deliverables ready for stakeholders.
Elevify advantages
Develop skills
- Market research execution: conduct quick, data-driven studies for new markets.
- Competitor insight mapping: analyse pricing, channels, and brand messaging.
- Customer segmentation design: create precise personas and buying behaviour profiles.
- Growth diagnosis skills: identify root causes of sales stagnation using lean data.
- Go-to-market planning: develop 90-day action plans with KPIs and test-and-learn.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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