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Marketing & Market Research Course

Marketing & Market Research Course
flexible workload of 4 to 360h
valid certificate in your country

What will I learn?

This focused course teaches you to define market scope, analyse competitors, profile consumers, and identify sales stagnation reasons for eco-friendly cleaning products in Latin America. Utilise actual data from reports, social media, and retail sites to create evidence-based strategies, develop clear positioning, and formulate a 3-month action plan featuring KPIs, experiments, and deliverables ready for stakeholders.

Elevify advantages

Develop skills

  • Market research execution: conduct quick, data-driven studies for new markets.
  • Competitor insight mapping: analyse pricing, channels, and brand messaging.
  • Customer segmentation design: create precise personas and buying behaviour profiles.
  • Growth diagnosis skills: identify root causes of sales stagnation using lean data.
  • Go-to-market planning: develop 90-day action plans with KPIs and test-and-learn.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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