Marketing Management Course
This course equips you with skills to excel in marketing management for eco-friendly DTC cleaning brands. Learn to craft 6-month campaign plans, establish clear KPIs, allocate budgets wisely, position sharply, analyse competitors, manage small teams, and drive growth through data-led strategies that deliver quick results.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain a practical toolkit to expand an eco-friendly direct-to-consumer cleaning brand in the US market. Master defining value propositions, competitor analysis, data-backed goals and KPIs, and customer-driven positioning. Develop 6-month integrated campaigns, optimise channels and budgets, build efficient teams, and monitor results using simple frameworks.
Elevify advantages
Develop skills
- Set SMART data-driven KPIs, choose key metrics, and create efficient tracking systems.
- Profile eco-aware US customers and outline their high-intent purchase paths.
- Build effective strategies for paid ads, organic reach, email marketing, and influencers.
- Optimise budgets, achieve CAC and ROAS goals, and refine spends rapidly.
- Organise a compact 4-member marketing team with agile processes for peak performance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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