Marketing for Tourism Businesses Course
Master tourism marketing with a 12-month action plan, destination research, seasonal packages, and multi-channel campaigns. Learn to boost direct bookings, length of stay, and revenue with practical tactics tailored to hotels and coastal destinations. Boost stays and on-site spend through optimised websites, direct bookings, paid campaigns, social channels, and partnerships with realistic budgets and KPIs.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
This short, practical course shows you how to research coastal destinations, define clear positioning, and design compelling low and mid-season packages that boost stays and on-site spend. Learn to optimize your website, direct bookings, paid campaigns, social channels, and partnerships, then turn everything into a 12-month action plan with realistic budgets, KPIs, and reporting templates you can implement immediately.
Elevify advantages
Develop skills
- Hotel positioning mastery: craft clear USPs and segment-focused messages fast.
- Seasonal offer design: build high-converting low and mid-season hotel packages.
- Tourism campaign execution: run Meta, search, OTA, email, and influencer promos.
- Data-driven optimization: track KPIs, A/B test offers, and refine spend quickly.
- 12-month coastal hotel plan: align budget, channels, and actions to seasonality.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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