Marketing Finance Course
This course equips you with essential marketing finance skills to transform channel data into precise ROI calculations, profit forecasts, and smart budget decisions. Explore key metrics like CAC, LTV, and unit economics, master scenario modelling, confidently reallocate marketing spend, and create compelling revenue-focused presentations for leadership.

flexible workload of 4 to 360h
valid certificate in your country
What will I learn?
Gain practical skills to compute ROI, unit economics, and payback periods for confident channel evaluation. Develop reliable models for product lines, revenue forecasting, gross profit estimation, and scenario-based sensitivity analysis. Master presenting budget shifts, articulating risks, and delivering actionable, data-backed recommendations to executives.
Elevify advantages
Develop skills
- ROI modelling: Quickly calculate channel ROI, unit economics, and payback periods.
- Marketing metrics: Monitor CAC, CTR, CPC, and conversions to assess channel performance.
- E-commerce forecasting: Rapidly project revenue, margins, and product line results.
- Budget optimisation: Reallocate spends via scenarios to boost profit and ROI.
- Executive communication: Simplify complex ROI insights into persuasive key messages.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow several topics I'm interested in without having to switch platforms... I appreciate everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the supplementary videos really help with learning.

Giulio CarloPrompt Engineering Student
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